NovaCare Rehabilitation: “Main Services” TV Commercial
Rush Powers Media collaborated with NovaCare Rehabilitation–a nationally prominent, locally driven provider of outpatient physical rehabilitation–to develop a series of three television commercials. These spots highlighted various services provided by NovaCare. Our role in the project included creative development, logistical planning, shooting at multiple locations, voice-over casting and directing, music selection, video editing, graphics creation and delivery for broadcast.
Hawthorne Race Course: “Down to the Wire” TV Commercial
Rush Powers Media was hired by marketing and communications company Agency360 to develop a TV and radio campaign for the Hawthorne Race Course 2012 racing season. The “Down to the Wire” theme was created to convey the high-energy thrill of live horse racing to general sports fans, as well as racing enthusiasts. RPM’s responsibilities included creative development, voice-over casting and recording, and 3D motion graphics. The TV commercial aired on broadcast and cable networks in the Chicagoland area. The radio spot ran on local radio stations in the Chicagoland area.
Xpressbet “On the Road” TV Commercial with Eddie Olczyk
Rush Powers Media was hired by marketing and communications company Agency360 to create a television commercial for online wagering company Xpressbet. The spot features hockey broadcaster, Eddie Olczyk, and was part of a celebrity spokesperson sponsorship package that Agency 360 designed for Xpressbet. Our role in the project included producing, directing and shooting new green screen footage of Eddie Olczyk, integrating that footage into an existing motion graphics-based Xpressbet commercial, and creating and delivering the new 30-second commercial.
GreenMark Public Relations hired Rush Powers Media to shoot and edit footage for their client, the Nature Conservancy. After spending a half day documenting a group of Chinese scientists’ visit to the Emiquon National Wildlife Refuge, we edited and delivered the footage as a b-roll package in HD for broadcast news coverage and as web-ready file for online promotional campaigns.
Dave Powers was the producer and director of this MTV2 documentary-style show about the history of professional skateboarding. It was a promotional special for the film Lords of Dogtown (directed by Catherine Hardwicke, starring Emile Hirsch and Heath Ledger) that was hosted by Jim Shearer and features interviews with skateboard legends Stacy Peralta and Tony Alva, as well as the cast and director of the movie.
Dave Powers was the writer and producer of the investigative, news magazine-style series Playlistism on MTV2. He also field produced/directed some of the pieces in the show, including this segment about the SwiMP3, a revolutionary underwater MP3 player.
Dave Powers was the co-producer and co-shooter of this MTV2 documentary-style special about the global car culture phenomenon. The show follows car customizer RJ DeVera and pro drag racer Christian Rado.
Dave Powers was the co-creator, producer and eventually supervising producer of the hit MTV2 show Hip Hop’s Toughest Rhymes, one of the most popular and longest-running original series in the channel’s history. This is a portion of Act 1 of a 2005 episode. It includes videos by Trick Daddy and Busta Rhymes.
Highlights from MTV2 shows—including MTV2 Hip Hop, MTV2 Rock, Subterranean and 120 Minutes—where Dave Powers prepared the interview questions for the host, directed the host, guest talent and crew in the field or studio, and conducted an additional interview with the guest talent.