University of Illinois at Chicago College of Education Colloquium Series: Overview
Rush Powers Media was hired by the University of Illinois at Chicago’s College of Education to cover its three-part World Class Education Colloquium Series. We recorded several keynote speeches and panel discussions at each event—which we edited, added visuals such as PowerPoint slides, and delivered as full-length events and abbreviated highlights clips. We also simultaneously recorded sit-down interviews with key attendees at each event. We edited the best responses from the interviews into a series of distinct clips, each of them addressing 1-2 questions. The clip above features summary thoughts about the entire series from attendees of the final event.
NovaCare Rehabilitation: “Main Services” TV Commercial
Rush Powers Media collaborated with NovaCare Rehabilitation–a nationally prominent, locally driven provider of outpatient physical rehabilitation–to develop a series of three television commercials. These spots highlighted various services provided by NovaCare. Our role in the project included creative development, logistical planning, shooting at multiple locations, voice-over casting and directing, music selection, video editing, graphics creation and delivery for broadcast.
Rush University Medical Center Find-a-Doctor Profile Videos: Overview
Rush Powers Media is collaborating with Rush University Medical Center’s marketing team to produce 30-to-60-second video clips for each doctor affiliated with the hospital. These videos bring the physician’s credentials and personality to life and accompany their Find-a-Doctor online profile. Our responsibilities on the project include appointment scheduling coordination and project management, as well as shooting and interviewing each doctor, editing each interview into a clip for review, supervising the review process, and delivering the final version of each doctor’s clip in a web-ready format. This overview video demonstrates a sampling of the different types of the more than 500 doctors that have participated in the project thus far. It also features testimonial interviews from patients discussing how the videos have enhanced their healthcare experience. The Find-a-Doctor video profile campaign was awarded Best Healthcare Provider Online Video in the 2012 Internet Advertising Competition and has received several other awards.
The Center for Urban Education Leadership Promotional Video
Four years after producing their original promotional video, Rush Powers Media contracted with the Center for Urban Education Leadership (located within the University of Illinois at Chicago’s College of Education) to produce a new promotional video. Like the original, the updated video illustrates the Center’s mission and highlights recent success stories from the University’s doctoral program in Urban Education Leadership, which the Center supports. Our role in the project again included creative development, shooting, interviewing, graphics creation, video editing, and delivery of the finished video in web-ready/presentation format.
Rush Powers Media contracted with the University of Illinois at Chicago’s College of Dentistry to produce an 11-video series that was integrated throughout the college’s new website. The videos tell stories about several different aspects of the college and target prospective students, alumni and donors, and the research community. Over the course of four highly efficient days, we shot 19 interviews and several hours of b-roll footage, which was integrated with a variety of pre-existing video footage provided by the college. In addition to shooting new footage and conducting all of the interviews, our role in the project included creative development, logistical coordination, video editing/storytelling, motion graphics creation and delivery of each finished video in a web-ready format.
University of Illinois at Chicago: Master Plan 2017-2027
The University of Illinois at Chicago contracted with Rush Powers Media to produce a video that supported and summarized the Chancellor’s 10-year Master Plan for the expansion and improvement of the university’s facilities and grounds. The video was used to enhance various live presentations where the plan was presented to stakeholders. We collaborated with several different teams at UIC during the production of the video—including The Office of the Chancellor, The Office of Public and Government Affairs, and The Office of Facility and Space Planning. Our role in the creation of this video included creative development, shooting and conducting all interviews, shooting drone footage and other b-roll, coordinating with several UIC staff members to identify the correct architectural renderings and site plans to animate, creating motion graphics, video storytelling and editing, music selection and editing, and delivering the final video.
Global Integrity hired Rush Powers Media to produce an “About” video that could be shown at meetings and presentations—and posted on their website. Our involvement included creative development, production planning, 3-D graphics creation, soundtrack creation, script writing, voice-over recording, video editing, and delivering the finished product as a high-definition file for presentations and in a web-ready format.
Boys & Girls Clubs of America/UPS Road Code Kickoff Video
Rush Powers Media worked in collaboration with creative agency Marketing Support Inc. to produce a kickoff video for the Boys & Girls Clubs of America/UPS Road Code initiative. Our role included creative development, illustration, motion graphics creation, voice-over recording, audio/video/music editing and delivery of the finished video. It was named the Winner of the 2013 Boston College Center for Corporate Citizenship Film Festival and a Gold Winner in the 2012 MarCom Awards.
Rush University Medical Center: Cancer Integrative Medicine Program
Rush Powers Media collaborated with multiple teams at Rush University Medical Center to create a video that explains what the Cancer Integrative Medicine Program is and why it is important and unique. The video includes testimonial interviews with patients, informational interviews with Rush clinicians and supporting b-roll footage. Our role in the project included project management, creative development, shooting and conducting all interviews, capturing reenactments and scenic b-roll, video storytelling and editing, and delivery of the video in a web-ready format.
Rush Powers Media contracted with the College of Education at the University of Illinois at Chicago to produce a recruitment video. The video illustrates the quality of the college’s faculty, programs and students, and the success of its graduates. The story is told using event coverage, on-the-fly interviews and campus b-roll coupled with high-energy editing, graphics and music. Our role in the project included creative development, script writing, shooting, interviewing, graphics creation, video editing, and delivery of the finished video in web-ready and HD presentation formats.
Hawthorne Race Course: “Down to the Wire” TV Commercial
Rush Powers Media was hired by marketing and communications company Agency360 to develop a TV and radio campaign for the Hawthorne Race Course 2012 racing season. The “Down to the Wire” theme was created to convey the high-energy thrill of live horse racing to general sports fans, as well as racing enthusiasts. RPM’s responsibilities included creative development, voice-over casting and recording, and 3D motion graphics. The TV commercial aired on broadcast and cable networks in the Chicagoland area. The radio spot ran on local radio stations in the Chicagoland area.
Orchard Village, a nonprofit organization that provides supportive services to people with developmental challenges, hired Rush Powers Media to produce a promotional video that could be shown at fundraising events and meetings, posted on their website and used as an icebreaker to enhance other marketing opportunities. Our involvement included creative development, production planning, shooting interviews and documentary footage, video editing, creating graphics/text animation, and delivering the finished product on DVD, as a high-definition file for presentations, and in a web-friendly format.
Rush Powers Media collaborated with the creative agency Marketing Support, Inc. to produce two videos for Serta to promote their new iComfort Directions mattress and new adjustable bed foundation. We were provided design elements from existing packaging and merchandising along with pre-existing footage and a voiceover script. Our task was to take these elements—all created independently at various stages of the process—and create unified, effective videos with the appropriate tone, visual style and message. Our role in the project also included graphics development and animation, voice-over casting, direction and recording, audio/video/music editing and delivery of the final videos for use on the manufacturer’s website.
The Chancellor’s office at the University of Illinois at Chicago has been contracting with Rush Powers Media to produce all of the video for their 60-minute Campus Insights presentations for the Board of Trustees since 2012. The video above premiered at the conclusion of the January 2015 event and is used at various high level board meetings and at meetings/events with key external constituencies including elected officials and civic and community leaders. The video provides a general overview of UIC’s global reach and features the international work, research and innovation of five faculty members and one student. Our role in the creation of this video included creative development, booking interviewees, shooting and conducting all interviews, capturing b-roll footage, gathering pre-existing photos, creating motion graphics, video storytelling and editing, and delivering the video as a live presentation version and the web/promotional version seen here.
Rush University Medical Center: Treating Heart Attacks
Rush Powers Media partnered with Rush University Medical Center’s marketing team to create a 13-video seriesused to promote their Interventional Platform through social media and on their website. Our role in the project included project management, creative development, shooting and conducting all interviews, capturing and directing live procedures, reenactments and scenic b-roll, creating motion graphics, video storytelling and editing, and delivery of each clip in a web-ready format. The series was a Platinum Winner in the 2014 MarCom Awards competition and this video was a Silver Winner in the 2014 CardioVascular Advertising Awards.
Niagara Conservation Temperature-Controlled Showerhead Product Video
Rush Powers Media collaborated with creative agency, Marketing Support, Inc. to produce this video for Niagara Conservation to use as part of a sales presentation to a big box retailer. The product existed only as a prototype, and packaging and merchandising designs had not been developed. We created the look and feel for the video based on existing packaging designs for other products from the manufacturer. Our role in the project included scripting, voice-over casting/directing/recording, product illustration, motion graphics creation, video editing and delivery of the final video for use in the sales presentation.