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In conjunction with Rush University Medical Center, Rush Powers Media contracted with Sports Medicine/Orthopedic specialist Dr. Brian Cole to produce five promotional videos for his website, CartilageDoc.org. The videos provide a general overview of his practice, as well as address more specific topics and patient concerns. Our role in the project included shooting the interview with Dr. Cole, collaborating with him to determine how the content should be used, storytelling/video editing and delivery of the finished clips. We also created a list of footage that we felt would best illustrate the interview content we shot, and played an advisory role to the resident in Dr. Cole’s practice who captured all of the footage in clinic, rehabilitation and surgical settings.