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Rush Powers Media developed this Scholarship Fund video with Casa Central to use as a fundraising tool at meetings and events. The video incorporates testimonials, b-roll footage, music and animated photos and graphics to create a compelling story. The Scholarship Fund video was one of two videos we produced for Casa Central’s Hard to Reach campaign—which targeted families in Casa Central’s community that were most in need of their services. Our role in the production of these videos included creative development, script writing, shooting, interviewing, graphics creation, video editing, and delivery of the finished videos in web-ready, DVD and HD presentation formats.