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Chicago Bulls Free Agent Sales Pitch: Carlos Boozer

Rush Powers Media were one of three production companies hired by digital sports media company Silver Chalice to produce a series of 21 videos for the Chicago Bulls’ 2010 free agent campaign. The videos were presented on an iPad to the seven top free agents the Bulls were pursuing in the summer of 2010. The following link shows the video that played when Carlos Boozer—the only top free agent the Bulls signed (of the original seven they pursued)—powered up the iPad that was sent to him. We produced the lead, customized video for all seven free agents. Plus, we produced several other videos that were included on the iPad. We also shot several interviews with Bulls players/staff, as well as White Sox and Bears players for the project.