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Rush Powers Media was hired by marketing and communications company Agency360 to develop a TV and radio campaign for the Hawthorne Race Course 2012 racing season. The “Down to the Wire” theme was created to convey the high-energy thrill of live horse racing to general sports fans, as well as racing enthusiasts. RPM’s responsibilities included creative development, voice-over casting and recording, and 3D motion graphics. The TV commercial aired on broadcast and cable networks in the Chicagoland area. The radio spot ran on local radio stations in the Chicagoland area.