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Rush University Medical Center Find-a-Doctor Profile Videos: Connie’s Story

Rush Powers Media is collaborating with Rush University Medical Center’s marketing team to produce 30-to-60-second video clips for each doctor at the hospital. These videos bring the physician’s credentials and personality to life and accompany their Find-a-Doctor online profile. Our responsibilities on the project include appointment scheduling coordination and project management, as well as shooting and interviewing each doctor, editing each interview into a clip for review, supervising the review process, and delivering the final version of each doctor’s clip in a web-ready format. This patient testimonial video demonstrates how one of these profile videos significantly enhanced a patient’s healthcare experience. The Find-a-Doctor video profile campaign was awarded Best Healthcare Provider Online Video in the 2012 Internet Advertising Competition and has received several other awards.