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Rush University Medical Center Find-a-Doctor Profile Videos: Overview

Rush Powers Media is collaborating with Rush University Medical Center’s marketing team to produce 30-to-90-second video clips for each provider affiliated with the hospital. These videos bring the provider’s credentials and personality to life and accompany their Find-a-Doctor online profile. Our responsibilities on the project include appointment scheduling coordination and project management, as well as shooting/interviewing each doctor, editing each interview into a clip for review, supervising the review process, and delivering the final version of each clip in a web-ready format.

This overview video demonstrates a sampling of the more than 750 videos that have been produced for the project thus far. It also features testimonial interviews from patients discussing how the videos have enhanced their healthcare experience. We originally created this video in 2013 and updated it five years later to incorporate the current version of the Rush website, remove physicians that had left the hospital system and add providers that had participated more recently–including advanced practice providers.

The Find-a-Doctor video profile campaign was awarded Best Healthcare Provider Online Video in the 2012 Internet Advertising Competition and has received several other awards.