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Rush University Medical Center Find-a-Doctor Profile Videos: Overview

Rush Powers Media is collaborating with Rush University Medical Center’s marketing team to produce 30-to-60-second video clips for each doctor affiliated with the hospital. These videos bring the physician’s credentials and personality to life and accompany their Find-a-Doctor online profile. Our responsibilities on the project include appointment scheduling coordination and project management, as well as shooting and interviewing each doctor, editing each interview into a clip for review, supervising the review process, and delivering the final version of each doctor’s clip in a web-ready format. This overview video demonstrates a sampling of the different types of the more than 500 doctors that have participated in the project thus far. It also features testimonial interviews from patients discussing how the videos have enhanced their healthcare experience. The Find-a-Doctor video profile campaign was awarded Best Healthcare Provider Online Video in the 2012 Internet Advertising Competition and has received several other awards.