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Serta iComfort Directions Video

Rush Powers Media collaborated with the creative agency Marketing Support, Inc. to produce two videos for Serta to promote their new iComfort Directions mattress and new adjustable bed foundation. We were provided design elements from existing packaging and merchandising along with pre-existing footage and a voiceover script. Our task was to take these elements—all created independently at various stages of the process—and create unified, effective videos with the appropriate tone, visual style and message. Our role in the project also included graphics development and animation, voice-over casting, direction and recording, audio/video/music editing and delivery of the final videos for use on the manufacturer’s website.