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The Joyce Foundation hired Rush Powers Media to record a 90-minute panel discussion on microtargeting, netroots mobilization and e-advocacy. We edited the footage down into an introduction, three featured presentations, and a Q&A session. In addition, we edited a six-minute overview of the event (the clip above) and a 60-second teaser to drum up interest in the content. All of these clips were posted on The Joyce Foundation website and incorporated into an email blast.