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U.S. Cellular: Calling All Communities

For their 2011 Calling All Communities campaign, U.S. Cellular awarded a total of $1 million to the 18 schools across the country who garnered the most votes. Three of the winning schools were in northern Illinois. Rush Powers Media was hired by Carolyn Grisko & Associates, a strategic communications firm, to shoot footage and interviews at the parties that U.S. Cellular threw at each Illinois school to celebrate their $50,000 awards. We then quickly edited the footage into short, event highlights videos that were posted on U.S. Cellular’s website.