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Rush Powers Media contracted with the College of Applied Health Sciences at the University of Illinois at Chicago to produce an identity video. The goal of the clip was to highlight the breadth and depth of transformative research happening in the college. It premiered at an alumni event and is being used in a variety of marketing initiatives. Our role in the project included creative development, shooting and conducting all interviews, capturing b-roll and screen shots of featured websites, creation of motion graphics, video storytelling and editing, and delivery of the finished video in web-ready and HD presentation formats.