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Why Students Choose UIC College of Dentistry

Rush Powers Media contracted with the University of Illinois at Chicago’s College of Dentistry to produce an 11-video series that was integrated throughout the college’s new website. The videos tell stories about several different aspects of the college and target prospective students, alumni and donors, and the research community. Over the course of four highly efficient days, we shot 19 interviews and several hours of b-roll footage, which was integrated with a variety of pre-existing video footage provided by the college. In addition to shooting new footage and conducting all of the interviews, our role in the project included creative development, logistical coordination, video editing/storytelling, motion graphics creation and delivery of each finished video in a web-ready format.